How to Align Srategy with 2025 Consumer Behavior Trends
The New Rules of Engagement How to align your marketing strategy with 2025 consumer behavior trends. Imagine shouting into a megaphone at a crowd, only to realize they’re all wearing noise-canceling headphones, sipping oat milk lattes, and scrolling TikTok at lightning speed.That’s marketing in 2025. Today’s consumers aren’t just hearing different messages. They’re living on […]
Summer Viewers Have Gone Streaming – Has Your Brand?
Summer Viewers Have Gone Streaming – Has Your Brand? Viewing habits are evolving—and summer only amplifies these shifts. Between travel, outdoor activities, and unpredictable routines, it’s essential to adapt your media strategy to engage audiences where they actually are. As traditional TV habits take a back seat, Streaming TV becomes a smart, strategic investment that […]
Boost Local Campaign Performance with Geo-Targeting
Boosting Local Campaign Performance with Geo-Targeting: A Smarter Media Play When your campaign goal is reach, a mass-media approach at the DMA level still gets the job done. But when your objective shifts to precision—driving traffic to specific locations, building local brand equity, or converting in-market shoppers—geo-targeting is the tool that turns your media plan […]
Why Art Direction Matters More Than Ever in the Age of AI Design
Why Art Direction Matters More Than Ever in the Age of AI Design. There’s been a lot of buzz lately around AI-generated design—and it’s easy to see why. With tools like ChatGPT now able to produce clean, styled images with readable text and structured layouts, the barrier to “good enough” creative has never been […]
PPC Campaigns That Work: How To Maximize Your Google Spend
How To Design A PPC Campaign That Doesn’t Waste Your Budget If you’re running a business or managing a marketing budget, you’ve probably heard of Google Pay-Per-Click (PPC) advertising. But are you getting the most out of your ad spend? Let’s break it down in a way that’s easy to understand and, more importantly, easy […]
If Your Brand Feels Different Every Time, It’s Costing You Customers
If Your Brand Feels Different Every Time, It’s Costing You Customers. Picture this: You walk into a store to buy your go-to orange juice. But instead of the familiar packaging, the bottle looks generic—like something from the discount aisle. You hesitate. Is this the same juice? Did they change the formula? Suddenly, you’re second-guessing your […]
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality For decades, AM/FM radio has been a key player in local marketing, giving businesses a direct way to connect with their communities. Whether through trusted local voices, live event coverage, or on-air endorsements, radio has played a vital role in building brand […]
Why Brands Are Choosing Laughs Over Feels Right Now
Why Brands Are Choosing Laughs Over Feels Right Now Not long ago, every brand wanted to change the world. Ads were packed with emotional storytelling, purpose-driven messaging, and big, sweeping statements about making a difference. Now? Brands just want to make you laugh. This isn’t just a trend—it’s a survival strategy. The world is loud, divided, and […]
Reaching Your Audience Where They Are: TV, Streaming, and Social Media
Reaching Your Audience Where They Are: TV, Streaming, and Social Media Ever feel like your brand’s message is playing an endless game of digital hide-and-seek? Your audience isn’t gone—they’re just everywhere at once. From binge-watching on their couch to doom-scrolling on their phone, today’s consumers are media multitaskers. Gone are the days when a single […]
Tuning Out The Noise: How To Design Effective Digital Ads
A Guide To Creating Great Digital Ads That Drive Conversions Effective digital ads combine clear messaging, compelling visuals, and strategic placement to engage your audience and encourage action. Whether you’re looking to boost brand awareness, generate leads, or increase sales, a thoughtful approach to ad creation will make all the difference. But how, exactly, do […]
Why Most Brand Stories Miss the Mark
A Fresh Take on Brand Storytelling Storytelling in advertising feels like the buzzword of the decade. Everyone’s talking about it as if it’s something revolutionary. But here’s the truth: storytelling isn’t new. It’s been driving great advertising for generations. Case in point: David Ogilvy’s “Hathaway Man” with an eyepatch—transformed a mundane men’s shirt into a […]
What Makes A Great Landing Page?
Design a landing page that easily drives sales A landing page might be your site’s first impression. When users search for a service or product online and click on your site, they can be taken directly to a page you have designed to (hopefully) drive a sale. The layout you choose and the ease with […]
How to Use Seasonal Marketing to Create Campaigns That Feel Timely
Create campaigns that feel timely with seasonal marketing Marketing is a lot like hosting a great party—you need the right theme, the right atmosphere, and the perfect timing. Just like a thoughtful host anticipates what their guests will love, successful seasonal marketing begins with empathy. It’s about understanding your audience’s mindset, recognizing what they care […]
Holiday Shopping Trends and Insights
Customer Holiday Shopping Trends and Insights The big question on all retailers’ lips this season is how and where consumers will shop this holiday season. It’s been a volatile year from an economic perspective which makes it hard to predict. The good news for you is that we’ve read numerous white pages, blogs and reports, […]
Discover the Power of Build Storming
Generate big ideas when every minute counts. In the fast-paced world of advertising and creative industries, generating big ideas under tight deadlines isn’t just a skill—it’s a necessity. As teams face increasing pressure to innovate quickly, fostering an environment where creativity thrives under time constraints becomes crucial. So, how can creative professionals produce groundbreaking ideas […]
The Role of Customer Personas in Advertising
Unlock the Power of Personas: Imagine you’re a captain navigating your ship through uncharted waters. Without a map, you’re left to guess the best route, hoping to avoid any hidden obstacles. Now, what if I told you that in the marketing world, customer personas are that all-important map? They guide your campaigns, ensuring you reach […]