The Role of Customer Personas in Advertising
Unlock the Power of Personas: Imagine you’re a captain navigating your ship through uncharted waters. Without a map, you’re left to guess the best route, hoping to avoid any hidden obstacles. Now, what if I told you that in the marketing world, customer personas are that all-important map? They guide your campaigns, ensuring you reach […]
Formula One Grand Prix
It’s time to Race into Cultural Event Marketing If you haven’t heard of Formula 1 (F1) yet, we’d be surprised. The international single-seater formula racing cars and their drivers have been globally beloved for years, and the popularity in America has grown immensely. This is due in part to Netflix’s Drive to Survive series with […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. Big Game, Big Questions What happens if the top stops spinning? Molson-Coors may not be able to get […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. Consumer Insights Emotional ads in question. It’s an advertising truism that emotional appeals have a bigger impact on […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. It’s ALIVE! Zombie retailers brought back to life online. Retail Ecommerce Ventures plans to buy defunct retailer Stein […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. Consumer Choices Treat yourself. As challenging times drag on, consumers are opting to spring for more premium products […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. Measure Twice Promise of analytics yet to be realized. Marketing research firm Gartner reports that a large proportion […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Retail Roars Retail sales rose strongly in September. The U.S. Commerce Department reported a 1.9% jump last […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] A Collection of Good News Good news for aspiring media moguls. The Supreme Court has agreed to […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Retail Outlook Retail marketers planning to invest in 2021. The retail category as a whole will allocate […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Brand New Brand News Brand strategy gains importance. CMO’s expect to compensate for tightening budgets with more […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] The Big Picture Are marketers “majoring in the minors?” A recent MarketingWeek column makes the argument that […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Back to Back-to-School Location is questionable, spending is certain. Consumers tentatively plan to spend a record amount […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] What’s With Kids Today? Hey Parents, your children want tech! Pressure to buy things for their kids […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Streaming Updates from the Front More nerding out over favorite shows. WarnerMedia and iHeartMedia have signed a […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Enthusiasm Building Consumers are “Ready to Go.” In ongoing studies by Nielsen, the data firm identified three […]