Audience Intel Report 79

February 21, 2024

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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Retail Ring Up

Dollar for your thoughts. Losing share to low-cost rivals, Target is looking to boost sales with the introduction of a new house brand. Named “Dealworthy,” the bargain label is bowing with 400 items in its roster with most priced under $10 and many just $1 or less.

Buying a TV. Walmart will reportedly buy smart TV manufacturer Vizio for approximately $2.3 billion. Adding Vizio to its in-house ONN brand could potentially give Walmart about a fifth of the U.S. affordable smart TV market in the U.S.

Good Sportsmanship

Flag on the play? When Disney, Fox and Warner Bros. agreed to team up in offering a joint sports streaming venture they probably thought it would be a big win. Now, leading pay TV distributors are calling foul and even the DOJ may begin looking at replays for signs of antitrust issues.

Sports on TV scoring higher. Spending on sports media rights is expected to hit nearly $70 billion in 2024according to data firm WARC. Fragmentation of rights across platforms is expected to continue while 2024’s big sporting events are expected to boost U.S. ad spend on linear TV by about 6%.

Sponsor value. Apple Music and Gatorade were the big winners when it came to generating sponsor value from the Super Bowl. A report by Relo Metrics showed the two brands generating more than $20 million each in Sponsor Media Value.

Twinning. USA Today published its Ad Meter rankings of this year’s crop of Super Bowl commercials. At the top of the popularity contest was State Farm’s ad featuring Arnold Schwarzenegger and Danny DeVito. Second place also featured a famous team up, this time with Ben Affleck and Matt Damon as “The Dunkings” for Dunkin’ Donuts.

On Guard!

Confidence is low. When asked how confident they are that brands use their personal data responsibly, fewer than 1-in-6 consumers responded “completely confident” (6%) or “very confident” (10%). In fact, nearly half of responses fell in the two low confidence categories.

Think before you scan. The FBI released an alert to consumers noting that a growing number of scammers are tampering with QR codes. Fake codes might lead to sites masquerading as legitimate destinations to trick users out of personal info or could even begin downloads of malicious code.

Earlier warning? Starting March 13th, the FCC will begin requiring telcom providers to report data breachesimpacting customers’ personally identifiable information (PII) within 30 days. The new rule applies to “information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other information that is linked or linkable to a specific individual.”

The tax man leaketh? Poor Internal Revenue Service security may make sensitive taxpayer information vulnerable according to just-completed inspector general investigation. The report says that some former IRS employees, as well as employees of private contractors, may be able to gain access to sensitive taxpayer financial information.


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