Audience Intel Report 68

July 26, 2023

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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Soaring Profits?

Will pink land in the black? The marketing campaign for summer movie “Barbie” is rumored to be about $150 million. That’s about $5 million more than it cost to produce the movie! Will it pay off? The movie’s opening weekend saw ticket sales of about $162 million, so it’s off to a good start.

Spot me a buck? After 12 years of holding prices for its premium streaming service steady at $9.99, Spotify will be bumping U.S. prices by a dollar. The move came just ahead of the company announcing second quarter results that disappointed analysts

High price of cord cutting. Consumers looking to save money by cord cutting are seeing incremental price increases by premium streaming services add up. Services from YouTube, Sling, Disney, and ESPN have all seen increases totaling north of 50% over the last 5 years.

Password Payoff. After many discussions of Netflix’s password crackdown, the results are in. Netflix attributes its best subscriber growth in the last 6 quarters to the password policy change. 5.89 million users created new accounts during Q2 – a long way from the projected 1.19 million – resulting in a 2.7% revenue increase year over year.

All Creatures Great and Small

To build a better doghouse? Lowe’s and Petco are expanding their store-in-store program after a successful pilot over the course of 2022. The move will bring internal Petco locations to nearly 300 Lowe’s stores throughout the United States by the end of 2023.

Birds of a feather. Elon Musk sheds Twitter’s feather features with its new rebrand – X. Musk tweeted “soon we shall bid adieu to the twitter brand and, gradually, all the birds… if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” CEO Linda Yaccarino tweeted the new X logo shortly after marking the start of an era.

Cats beware. ALF is coming back to screens with new content and, presumably, the same appetite for felines. Ryan Reynolds’ Maximum Effort studio is partnering with ALF’s creators to produce new Fubo content to anchor pitches for Reynolds’ stable of other product and service brands.


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