Audience Intel Report 80

March 13, 2024

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

Get Intel Report Emails

Looking for Eyeballs

XTube? What’s the next move for X? It could be video. Sources report that the platform is planning to launch a smart TV app as early as next week. The app would reportedly feature the social platform’s longer-form videos within an interface similar to YouTube.

Mountain into a molehill. At least one analyst is saying that Paramount should exit its costly Paramount Plusstreaming business and he’s calling for the CEO to be fired to make it happen. The analyst says a better play would be for Paramount to simply license content to other streamers.

YOU get a channel, and YOU get a channel … The Utah Jazz finished their direct-to-consumer streaming platform about five months ago. Now, the organization is announcing that Jazz+ has lured about 20,000 subscribers for the $15.50 per month/$125.50 per year offering.

I want my MTV … or something. Music streamer ROXi recently launched a range of music video channels in the U.K. and will soon be bringing the same concept to the U.S. market. The FAST channels will be available across about 90% of U.S. smart TVs in the coming months.

Grab your stakes and silver bullets. Universal Studio’s monsters are finding a new haunt at Pluto TV. The platform’s new Universal Monsters channel will be streaming the majority of the studio’s library of both classic and more modern horror offerings along with other complementary creepy cinema.

Pot O’ Gold Card

A lot of green. The National Retail Federation is expecting St. Patrick’s Day spending in the U.S. to top $7 billion this year. On average, households are expected to pony up just over $44 on a variety of green décor, apparel and food and beverage.

Paddy O’Party people. Data analyst Numerator noted that about one third of consumers plan on celebrating St. Patrick’s Day in their annual Holiday Intentions Preview. But those plans are mostly spontaneous with about 76% say they plan less than one or two weeks in advance.

Clock Stopping

TikTok under examination. A vote on banning the CCP-owned app TikTok could come as early as March 14th. That puts the sale of the U.S. version to a U.S.-based company on a pretty tight deadline. The former CEO of Activision is said to be interested.

Through a mirror darkly. While most debate about TikTok is centering on the use of the data it gathers, U.S. news program 60 Minutes recently highlighted concerning differences between the Chinese version and U.S. version in what content the app serves to children.

Beating the clock. Armchair analysis by industry experts show Meta’s Instagram Reels might be the big winner if the ban forces TikTok users to find a new source for content. Google and YouTube may also stand to benefit significantly from an increase in users and ad revenue.


Get Intel Report Emails