Audience Intel Report

December 9, 2020

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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It’s ALIVE!

Zombie retailers brought back to life online. Retail Ecommerce Ventures plans to buy defunct retailer Stein Mart for $6.02 million and relaunch the home and fashion discounter as an online-only retailer in 2021. REC’s business includes bringing other bankrupt companies back to life online, including Pier 1 Imports, Linens ‘n Things, and RadioShack.

Luxury brand to be revived in 2021. Authentic Brands Group CEO, Jamie Salter, said iconic luxury retailer, Barneys, will reopen in first quarter 2021 as two boutiques: one inside Saks Fifth Avenue’s NYC flagship and one in Greenwich, CT

Theaters needing life support? Warner Bros. has announced it will release all of its new 2021 movies simultaneously in theaters and on HBO Max. The productions will be available on the streamer for a period of one month and currently include films like Tom & Jerry, The Conjuring: The Devil Made Me Do It, The Suicide Squad and The Matrix 4, among others. Not everyone is enthused.

Notable Creative

A beloved childhood tradition. Anyone who grew up in the northern half of the nation knows the magic of snow day school cancelations. Now, Campbell’s Soup is looking to make sure kids schooling at home don’t miss out on this tradition with a Save the Snow Day campaign.

A match made in … well, somewhere else. Maximum Effort, the boutique production firm founded by Ryan Reynolds, has delivered a mini rom-com for Match.com telling the meet-cute love story of when Satan and the year 2020 got together. The story continues here.

Half-caf, half-decaf with unicorn’s milk. Panera is promoting the economies of its $8.99 monthly coffee subscription by roasting other coffee vendors’ premium add-ons in a new spot. As a bonus, the commercial features Wells Adams, a favorite alumnus of ABC’s Bachelor franchise.

Have your tissues handy. Toyota goes straight for the heart in their latest holiday commercial. The storytelling is top notch as the product is demonstrated, time passes, and an emotional payoff unfolds.

Looking Ahead to the New Year

Ad spending to grow in 2021. Industry analyst, BIA, is forecasting a 2.5% growth in local ad spend in 2021. The group projects that OTT local advertising will grow to $1.2 billion in 2021 while traditional broadcast advertising among local TV and local radio stations will still be the biggest draws for the broadcast industry.

Logos going back to basics. When it comes to logo design, designers expect the trends for 2021 to reflect some of the challenges of the past year. Experts are predicting simplicity, eye-catching colors and a focus on faces.

 

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