The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers The live sports streaming landscape is evolving rapidly, reshaping how media planners and buyers approach their strategies. The rise of new platforms, mergers, and exclusive rights deals underscores the challenges and opportunities in reaching audiences across linear TV, cable, and streaming services. The […]
How to Use Seasonal Marketing to Create Campaigns That Feel Timely
Create campaigns that feel timely with seasonal marketing Marketing is a lot like hosting a great party—you need the right theme, the right atmosphere, and the perfect timing. Just like a thoughtful host anticipates what their guests will love, successful seasonal marketing begins with empathy. It’s about understanding your audience’s mindset, recognizing what they care […]
How the NFL Leads in an Evolving Media Landscape
Sports Broadcasts Thrive: How the NFL Leads in an Evolving Media Landscape Sports broadcasts, particularly the NFL, remain one of the most effective ways to capture a massive audience across platforms. According to Nielsen, NFL broadcasts averaged 17.9 million viewers in 2023. This marks the second-highest season viewership in the past 16 years, only slightly […]
Lessons from 2024 we are taking into 2025
Lessons Learned, Strategies Ahead In 2024, we observed more strategic shifts in marketing and advertising. Marketers who paid attention to the subtle but meaningful shifts, like the growing demand for authenticity and an increased focus on personalization, appeared to connect more effectively with their audiences. But this wasn’t without challenges or a few missteps. It […]
The Great Balancing Act: Reaching Audiences in a Fragmented Media World
The Great Balancing Act: Reaching Audiences in a Fragmented Media World Remember when American Idol was the biggest thing on TV? Back in 2005–2006, it pulled a jaw-dropping 17.6 Nielsen rating, with nearly 18% of U.S. households tuning in every week. People weren’t just watching—they were invested, rooting for their favorite contestants and witnessing stars […]
Grateful for Feedback: The Power of Listening and Learning
Grateful for Feedback: The Power of Listening and Learning Thanksgiving is a time to pause and reflect on the things that make us better—both in work and life. At RCG, there’s one thing we know we couldn’t do without: feedback. Feedback is more than just constructive criticism; it’s collaboration. It’s how good ideas become great […]
Is It Time for Your Brand’s Story to Soar Higher?
Every brand has a story: Is yours ready to soar higher? Today, everyone’s fighting for attention. Ads, posts, emails—it’s endless. So how does a brand stand out? By telling a story that connects. What if your brand’s story isn’t just about what you sell? What if it’s about how you make people feel? A good […]
Unlock the Power of Less
Mastering Minimalism: Why Less is More, But Not Simpler In the realm of creative design, minimalism has emerged as a powerful strategy to convey messages with clarity and impact. Yet, achieving true minimalism is far from simple. It requires advanced skills, a keen eye for detail, and an understanding of how less can indeed be […]
Holiday Shopping Trends and Insights
Customer Holiday Shopping Trends and Insights The big question on all retailers’ lips this season is how and where consumers will shop this holiday season. It’s been a volatile year from an economic perspective which makes it hard to predict. The good news for you is that we’ve read numerous white pages, blogs and reports, […]
Key Insights for your Holiday Media Strategy.
Omnichannel marketing is about creating a smooth and connected experience for your customers, no matter how they interact with your brand. It’s like creating a single, unified experience, whether online or offline.
Rating the Raters: Nielsen vs. Comscore
Rating the Raters: Nielsen vs Comscore In today’s increasingly fragmented media landscape, measurement is important. Streaming continues become an increasingly bigger piece of the viewership pie, and comes with all the metrics. When looking to capture data for traditional television, two primary sources are used for measurement: Nielsen and Comscore. How are they different? Which […]
What Is Omnichannel Marketing?
Omnichannel marketing is about creating a smooth and connected experience for your customers, no matter how they interact with your brand. It’s like creating a single, unified experience, whether online or offline.
Discover the Power of Build Storming
Generate big ideas when every minute counts. In the fast-paced world of advertising and creative industries, generating big ideas under tight deadlines isn’t just a skill—it’s a necessity. As teams face increasing pressure to innovate quickly, fostering an environment where creativity thrives under time constraints becomes crucial. So, how can creative professionals produce groundbreaking ideas […]
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button Google’s decision to keep third-party cookies in its Chrome browser is like that friend who keeps saying they’ll quit junk food but always ends up at the nearest fast-food joint. Here’s a humorous take on the situation and what it means for advertisers: […]
The Role of Customer Personas in Advertising
Unlock the Power of Personas: Imagine you’re a captain navigating your ship through uncharted waters. Without a map, you’re left to guess the best route, hoping to avoid any hidden obstacles. Now, what if I told you that in the marketing world, customer personas are that all-important map? They guide your campaigns, ensuring you reach […]
Formula One Grand Prix
It’s time to Race into Cultural Event Marketing If you haven’t heard of Formula 1 (F1) yet, we’d be surprised. The international single-seater formula racing cars and their drivers have been globally beloved for years, and the popularity in America has grown immensely. This is due in part to Netflix’s Drive to Survive series with […]