Summer Viewers Have Gone Streaming – Has Your Brand?
Summer Viewers Have Gone Streaming – Has Your Brand? Viewing habits are evolving—and summer only amplifies these shifts. Between travel, outdoor activities, and unpredictable routines, it’s essential to adapt your media strategy to engage audiences where they actually are. As traditional TV habits take a back seat, Streaming TV becomes a smart, strategic investment that […]
Boost Local Campaign Performance with Geo-Targeting
Boosting Local Campaign Performance with Geo-Targeting: A Smarter Media Play When your campaign goal is reach, a mass-media approach at the DMA level still gets the job done. But when your objective shifts to precision—driving traffic to specific locations, building local brand equity, or converting in-market shoppers—geo-targeting is the tool that turns your media plan […]
Why Art Direction Matters More Than Ever in the Age of AI Design
Why Art Direction Matters More Than Ever in the Age of AI Design. There’s been a lot of buzz lately around AI-generated design—and it’s easy to see why. With tools like ChatGPT now able to produce clean, styled images with readable text and structured layouts, the barrier to “good enough” creative has never been […]
If Your Brand Feels Different Every Time, It’s Costing You Customers
If Your Brand Feels Different Every Time, It’s Costing You Customers. Picture this: You walk into a store to buy your go-to orange juice. But instead of the familiar packaging, the bottle looks generic—like something from the discount aisle. You hesitate. Is this the same juice? Did they change the formula? Suddenly, you’re second-guessing your […]
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality For decades, AM/FM radio has been a key player in local marketing, giving businesses a direct way to connect with their communities. Whether through trusted local voices, live event coverage, or on-air endorsements, radio has played a vital role in building brand […]
Spring into Smart Strategies for Home Service Companies
Spring into Smart Strategies for Home Service Companies Spring has sprung, and so has the list of things homeowners are realizing they can’t ignore. Gutters are sagging, foundations are cracking, and HVAC systems are bracing for another sweaty summer. Sound familiar? For home service companies, this isn’t just a season—it’s an opportunity to be the […]
Why Brands Are Choosing Laughs Over Feels Right Now
Why Brands Are Choosing Laughs Over Feels Right Now Not long ago, every brand wanted to change the world. Ads were packed with emotional storytelling, purpose-driven messaging, and big, sweeping statements about making a difference. Now? Brands just want to make you laugh. This isn’t just a trend—it’s a survival strategy. The world is loud, divided, and […]
Reaching Your Audience Where They Are: TV, Streaming, and Social Media
Reaching Your Audience Where They Are: TV, Streaming, and Social Media Ever feel like your brand’s message is playing an endless game of digital hide-and-seek? Your audience isn’t gone—they’re just everywhere at once. From binge-watching on their couch to doom-scrolling on their phone, today’s consumers are media multitaskers. Gone are the days when a single […]
Why Most Brand Stories Miss the Mark
A Fresh Take on Brand Storytelling Storytelling in advertising feels like the buzzword of the decade. Everyone’s talking about it as if it’s something revolutionary. But here’s the truth: storytelling isn’t new. It’s been driving great advertising for generations. Case in point: David Ogilvy’s “Hathaway Man” with an eyepatch—transformed a mundane men’s shirt into a […]
2025 Consumer Trends: What Brands Need to Know
2025 Consumer Trends: What Brands Need to Know January often feels like hitting “reset” after the holiday whirlwind. As the dust settles, it’s time to look ahead and prepare for the consumer trends shaping the year. If you’re looking to connect with new audiences or strengthen loyalty, here’s what you need to know about what […]
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers The live sports streaming landscape is evolving rapidly, reshaping how media planners and buyers approach their strategies. The rise of new platforms, mergers, and exclusive rights deals underscores the challenges and opportunities in reaching audiences across linear TV, cable, and streaming services. The […]
How to Use Seasonal Marketing to Create Campaigns That Feel Timely
Create campaigns that feel timely with seasonal marketing Marketing is a lot like hosting a great party—you need the right theme, the right atmosphere, and the perfect timing. Just like a thoughtful host anticipates what their guests will love, successful seasonal marketing begins with empathy. It’s about understanding your audience’s mindset, recognizing what they care […]
How the NFL Leads in an Evolving Media Landscape
Sports Broadcasts Thrive: How the NFL Leads in an Evolving Media Landscape Sports broadcasts, particularly the NFL, remain one of the most effective ways to capture a massive audience across platforms. According to Nielsen, NFL broadcasts averaged 17.9 million viewers in 2023. This marks the second-highest season viewership in the past 16 years, only slightly […]
Lessons from 2024 we are taking into 2025
Lessons Learned, Strategies Ahead In 2024, we observed more strategic shifts in marketing and advertising. Marketers who paid attention to the subtle but meaningful shifts, like the growing demand for authenticity and an increased focus on personalization, appeared to connect more effectively with their audiences. But this wasn’t without challenges or a few missteps. It […]
The Great Balancing Act: Reaching Audiences in a Fragmented Media World
The Great Balancing Act: Reaching Audiences in a Fragmented Media World Remember when American Idol was the biggest thing on TV? Back in 2005–2006, it pulled a jaw-dropping 17.6 Nielsen rating, with nearly 18% of U.S. households tuning in every week. People weren’t just watching—they were invested, rooting for their favorite contestants and witnessing stars […]
Grateful for Feedback: The Power of Listening and Learning
Grateful for Feedback: The Power of Listening and Learning Thanksgiving is a time to pause and reflect on the things that make us better—both in work and life. At RCG, there’s one thing we know we couldn’t do without: feedback. Feedback is more than just constructive criticism; it’s collaboration. It’s how good ideas become great […]