Audience Intel Report 27

May 26, 2021

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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Classic Combinations

Warner and Discovery.  The shuffling and consolidation of content companies continued this month with AT&T spinning off WarnerMedia into a merger with Discovery, Inc. AT&T will realize about $43B in a combination of assets with the newly formed company expected to reach $52B in revenue by 2023. AT&T will reportedly deploy the proceeds to help fund its 5G expansion.

Amazon and MGM. Amazon is looking to close a deal to acquire MGM Studios, the co-owner of the James Bond franchise and other film and TV series, for between $8.5 billion and $9 billion. The move would give Amazon access to streaming content including MGM properties like Rocky, Legally Blonde, The Pink Panther, Stargate, “The Handmaid’s Tale,” “Fargo,” “Shark Tank,” “Survivor,” “The Real Housewives” series and “The Voice.”

Beer and … Chess? On June 1, Stella Artois will host an interactive event on chess Grandmaster Hikaru Nakamura’s Twitch channel in an attempt to break the record for most unique games of bullet chess won in an hour. For each game the Grandmaster wins, the beermaker will be giving away prizes to spectators who comment.

Wendy’s and … Pringles? There’s a mustachioed newcomer to the ongoing “chicken wars.” Potato crisp maven, Pringles has announced they’re releasing a limited-edition variety based on Wendy’s Spicy Chicken Sandwich.

The Ears Have It

Name that tune … logo. In a first-ever study of its scale, the SoundOut Index has identified Disney as America’s favorite sonic logo. The study goes on to list the US’s Top 100 of these brief sound sequences, including a top ten of 20th Century Fox (#2), snack brand Goldfish (#3), Warner Bros. (#4), insurance firm Farmers (#5), Chili’s (#6), State Farm (#7), O’Reilly (#8), Old Spice (#9) and Arby’s (#10). Listen to examples of the entire top 100 here.

Evenly split. Among regular radio listeners, about 40% say they regularly listen to podcasts each month while about 40% say they never listen to podcasts. This data according to the Techsurvey 2021 study which also shows nearly half (48%) of Millennials and 43% of GenZs already listen to podcasts either daily or weekly. That compares to a third of Gen Xers and roughly a quarter of Baby Boomers.

Do I hear a “Thank you” coming? Consumer spending on gifts for graduation 2021 is expected to hit a ten-year high according to the National Retail Federation. With 32% of consumers expecting to give grad gifts, this year’s total spend is anticipated to reach $5.9 Billion.


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