Facebook offers robust tools for not only targeting customers and competitor’s customers, but also in analytics and tactics to reach your campaign goals. For example, if you want to run a campaign to increase likes for your Facebook page, another to increase visits to your website, and yet another to increase downloads of your app, RCG can customize simultaneous campaigns that accomplish each objective through our Facebook interface. Creative options for Facebook include video, single images, or up to five images per post in a carousel format.
Facebook also allows for a 1-to-1 experience with customers by interacting via posts, comments, and messenger. Event planning, offer claims and lead generation are also features that can be used on Facebook.
Twitter has many of the same qualities as Facebook – a robust tool for reaching your customers and competitor’s customers, analytics, and several ways to reach your campaign goals. Twitter can also use images or videos as creative components to ads.
Twitter also allows for a 1-to-1 experience with customers through interacting via tweets, retweets (which is a reposting that someone tweeted to you), replies, likes, hashtag, mentions, and messenger. They also have a search capability so a business can have an overall view on what topics are trending across their area and customer base.
Instagram, while similar in customer interaction capabilities to Facebook and Twitter, is unique in that it is photo and image based versus text. While text can accompany the photo, unlike Facebook and Twitter, the photo is posted above the text. Instagram is owned by Facebook, and uses their interface for ad posting.
The other big difference between Instagram and Facebook and Twitter is the campaign options; there are only four options. Clicks to website (click-through URL), video views, mobile app installs, and overall branding are the only four options offered.