The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality For decades, AM/FM radio has been a key player in local marketing, giving businesses a direct way to connect with their communities. Whether through trusted local voices, live event coverage, or on-air endorsements, radio has played a vital role in building brand […]
Reaching Your Audience Where They Are: TV, Streaming, and Social Media
Reaching Your Audience Where They Are: TV, Streaming, and Social Media Ever feel like your brand’s message is playing an endless game of digital hide-and-seek? Your audience isn’t gone—they’re just everywhere at once. From binge-watching on their couch to doom-scrolling on their phone, today’s consumers are media multitaskers. Gone are the days when a single […]
2025 Consumer Trends: What Brands Need to Know
2025 Consumer Trends: What Brands Need to Know January often feels like hitting “reset” after the holiday whirlwind. As the dust settles, it’s time to look ahead and prepare for the consumer trends shaping the year. If you’re looking to connect with new audiences or strengthen loyalty, here’s what you need to know about what […]
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers The live sports streaming landscape is evolving rapidly, reshaping how media planners and buyers approach their strategies. The rise of new platforms, mergers, and exclusive rights deals underscores the challenges and opportunities in reaching audiences across linear TV, cable, and streaming services. The […]
How the NFL Leads in an Evolving Media Landscape
Sports Broadcasts Thrive: How the NFL Leads in an Evolving Media Landscape Sports broadcasts, particularly the NFL, remain one of the most effective ways to capture a massive audience across platforms. According to Nielsen, NFL broadcasts averaged 17.9 million viewers in 2023. This marks the second-highest season viewership in the past 16 years, only slightly […]
The Great Balancing Act: Reaching Audiences in a Fragmented Media World
The Great Balancing Act: Reaching Audiences in a Fragmented Media World Remember when American Idol was the biggest thing on TV? Back in 2005–2006, it pulled a jaw-dropping 17.6 Nielsen rating, with nearly 18% of U.S. households tuning in every week. People weren’t just watching—they were invested, rooting for their favorite contestants and witnessing stars […]
Key Insights for your Holiday Media Strategy.
Omnichannel marketing is about creating a smooth and connected experience for your customers, no matter how they interact with your brand. It’s like creating a single, unified experience, whether online or offline.
Rating the Raters: Nielsen vs. Comscore
Rating the Raters: Nielsen vs Comscore In today’s increasingly fragmented media landscape, measurement is important. Streaming continues become an increasingly bigger piece of the viewership pie, and comes with all the metrics. When looking to capture data for traditional television, two primary sources are used for measurement: Nielsen and Comscore. How are they different? Which […]
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button Google’s decision to keep third-party cookies in its Chrome browser is like that friend who keeps saying they’ll quit junk food but always ends up at the nearest fast-food joint. Here’s a humorous take on the situation and what it means for advertisers: […]
Advertising in an Election Year
If you need any proof that advertising works, look at how much politicians are willing to spend on it. Every election year sees hundreds of millions of dollars spent on TV and radio by campaigns. That’s good news for radio and television stations. But it makes things a little more complicated for other businesses that […]
Wait! Don’t Pull That Ad!
Let’s get this out of the way right up front. We understand that it sounds self-serving for an ad agency to tell you to think twice about cutting the ad budget. But the fact is advertising consistency is a very powerful thing. After decades watching the ebbs and flows of business, we’ve seen fortune reward […]
Educating Consumers: A How-To Guide
When it comes to generating leads and making sales, the very first step is educating consumers. After all, consumers can’t buy something they don’t know about. So, sales begin with education. And education begins with communication. But what are the best ways to communicate? After all, we have more ways of communicating with customers than […]
Email Marketing For Lead Generation
Does email marketing still work? In a recent survey, 73% of marketers rated email as the number one digital channel for ROI. But that doesn’t mean it’s easy to create great email programs. Using email marketing for lead generation can generate an impressive ROI, but only if you do it right. So how do you […]
Social Media for Lead Generation
Executives and business owners of companies that depend on lead-generation to feed sales are typically great problem solvers. From a personality standpoint, that means they tend to be direct and down-to-business. So it’s no surprise that social media can be a bit of a mystery. On one hand, they know their customers are using it. […]
What’s a Good CPM?
One thing RCG often hears from clients is “what is a good digital CPM?” Like most marketing questions, the answer depends on a wide range of variables. The most important of which may be where and how the creative will be placed. Are we working with a programmatic vendor across the entire web? Or is […]
Social Trinity
Facebook offers robust tools for not only targeting customers and competitor’s customers, but also in analytics and tactics to reach your campaign goals. For example, if you want to run a campaign to increase likes for your Facebook page, another to increase visits to your website, and yet another to increase downloads of your app, […]