A Culture of Quality
A well-known retailer of furniture, flooring, electronics and appliances in the Midwest, NFM faced a unique challenge in transferring their culture to a new retail campus in Texas.
Values and Value
The store’s legendary founder, Mrs. B, grew the organization on a foundation of “Sell cheap and tell the truth.” Future generations built on her example by creating a culture built around helping customers enjoy a richer lifestyle by delivering the absolute most for their money.
To capture and communicate that culture, RCG helped translate corporate values into action-oriented “Be” statements that set standards for behavior throughout the organization.
Excitement and Expansion
Creative elements included everything from graphic standards to a kickoff video to New Hire Training materials to a revamped online newsletter format, recruitment banners, an interactive historical timeline, framed signage and multiple specialty items and wearables to stock NFM’s Be One staff-recognition stores.
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