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Certified Transmission was achieving cost-effective impressions on traditional and connected TV but was interested in tactics to boost awareness even more. RCG suggested a test to reach viewers who multi-task on multiple screens while viewing.
Thrasher Foundation Repair has had rapid growth as an organization. To help support engagement throughout their sales funnel they adopted a CRM system to automate communication. The system helps the Thrasher team connect with customers and prospects, deliver important information, confirm appointments, and note project milestones.
Tourism is big business, but adequately communicating the variety of entertainment options in a large geography can be a big challenge. Pairing up an easily-updated website with a sweeping video help tell an irresistible story of recreation.
Highly personalized content and high quality production help make one evening very special for this non-profit’s annual community honoree. Concept, photography and specialty printing techniques combine to reveal each woman’s unique story.
Individuals, who are otherwise healthy, can avoid a hospital stay by choosing outpatient surgery for joint replacement and other procedures. Web content that tells their stories in a personal and relatable way helps the Advanced Surgery brand recruit patients who are searching for better recovery options.
Every great company needs a powerful identity. Northland Basement Systems had a solid reputation but lacked a unique brand image. That’s where we came in.
Many utility companies have captive markets, but consumers still make important lifestyle choices that impact the organization. It’s important to maintain an ongoing dialog about the benefits, safety and economy of choosing the product you deliver.
Introducing your brand to consumers who have no prior knowledge of you is challenging enough, but getting your brand into the heads and hearts of new team members who are also unfamiliar with you is uniquely challenging. Here’s how we helped a new team begin living some timeless brand values.
When it comes to using any kind of energy safely, consumers are an important partner in maintaining a reasonable balance between caution and convenience. One of the best tools to enlist their aid is information.
Few health systems give care professionals the opportunity to make as dramatic an impact on individuals as a rehabilitation hospital helping people recover from devastating brain and spine injuries.
While demographically and geographically targeted radio made the emotionally-charged case for organic search, the paid Facebook and LinkedIn efforts reached out directly to solicit click-throughs to Madonna’s careers page.
When you combine emotionally-moving stories with active social media and search (SEM) campaigns to make sure they’re heard, you get brand engagement. In a category where no one really wants to be a buyer, it can be extremely powerful when individuals and families know they have a familiar and caring option.
Launching a new product is challenging. Launching a new company with a brand-new solution to an established industry process is something else entirely.
Rocket Equipment chose RCG to guide it through a market introduction of both the new company and its patented piece of equipment that will revolutionize how its customers approach projects.
Consumers often see financial services like credit cards as a commodity. To break through that mindset and change perceptions takes a partnership between marketing and design and the courage to tell a story in a new, different and unexpected way.
NFM wanted to educate customers on a new service for customers looking to update their flooring – NFM’s Flooring Mobile Gallery.
NFM approached RCG to ideate and produce creative advertising concepts to help NFM better connect with customers who may have inflation concerns during our down economy. And in turn drive more shopping trips to their stores and online.
In a competitive market, NFM was looking to demonstrate their low prices point of difference. Showing shoppers that identical items sold at competitor retailers cost less at NFM.
NFM wanted to educate customers on the shipping options, features, and convenience nfm.com has to offer.
NFM partnered with Texas Motor Speedway in Fort Worth as the official furniture partner. As a partner, TMS will purchase items from NFM to update the suites and common areas, and in return, NFM will receive some marketing elements. Including a looping video on their big screen during race weekend events.
Tamara Day, the host of HGTV’s Bargain Mansions filmed in Kansas City is not only a fan of NFM, but she also shops to outfit her home renovation projects on her show. RCG helped NFM take advantage of this celebrity partnership to drive traffic to the Kansas City store.
Driving more traffic and visits to the NFM stores during the Black Friday shopping period is a high priority for the brand. The ask was for a strong promotional creative direction balanced with an inspirational tone-of-voice to create awareness of holiday sales and special offers.
For NFM’s “baby furniture sale” RCG executed a media strategy targeting expecting parents and those in-market for baby furniture. This campaign ran in the Omaha, Kansas City, and Dallas Fort-Worth DMAs from 2/9-2/13.
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