Smart Media. Sharper Results.
Marketing leaders have more pressure than ever to get the most out of every media dollar. We get it—budgets are tight, expectations are high, and the media landscape never sits still.
That’s where RCG comes in.
We don’t just buy media. We build media strategies that work harder, go further, and deliver real results. With campaigns actively running in more than 65 markets nationwide, we bring deep experience and fresh thinking to every plan. That means smarter ways to engage the right people and drive more leads—whether you’re trying to grow locally or scale nationally.
Need a full media package? We’ve got you covered. From Local TV, Cable, and Radio to Streaming TV, Audio, and Endorsements, we’ll customize a strategy that fits your goals—and your budget.
And because we know how much is riding on your media plan, we stay in sync, stay accountable, and adapt fast when the market shifts. You’ll never be left guessing. We’ll arm you with the insights—and the confidence—you need to show the value of every dollar spent.
Broadcast still delivers serious bang for your buck. We plan and place high-impact TV and radio campaigns that reach thousands—and in many cases, millions—of potential customers efficiently.
Need to go broad? We’ll scale across national, regional, or local markets. Want to zero in? We can target by neighborhood, demo, or lifestyle segment. Whether you’re talking to homeowners or high-intent shoppers, we know how to reach them.
And we don’t just place the media—we watch it like a hawk. If stations underdeliver on impressions, we make them make it right. It’s your investment, and we take it personally.
Media doesn’t work in silos—and neither do we. We design media plans that sync across platforms: TV, streaming, programmatic, OTT, radio, paid search, and social. It’s all connected, all intentional.
We match your timing and message across channels to boost recall and drive action. It’s not just a media plan—it’s an orchestrated performance.
Built for Flexibility
Markets change. Offers shift. Campaigns evolve. We’re built for that.
Whether you’re running one message to a broad market or customizing creative for multiple zip codes, we make it easy to adapt. Our systems allow us to serve dynamic messaging across dozens (or hundreds) of variations with clarity and control.
You get the flexibility to pivot, without the chaos.
Transparent Reporting. Actionable Insights.
You’ll never have to wonder what’s running or how it’s performing. We provide clear, ongoing reporting that keeps you in the loop—and gives you the insights to make smart decisions.
We don’t just dump data in your lap. We translate performance into plain language and next steps. And we equip you with the kind of reporting that helps you speak confidently to your C-suite—because media should be easy to explain and impossible to ignore.
Whether you’re launching a new campaign or leveling up an existing one, RCG’s full-stack media team is here to help. We’ll tailor a plan that reaches your audience, supports your creative, and respects your budget.
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