work with a highly experienced team
Both TV and radio advertising deliver unmatched reach across multitudes of consumers. This creates a per-person cost that is far lower than any other medium can achieve.
Best of all, while not yet purely one-to-one targetable, TV and radio advertising can be used to effectively reach groups of individuals who have similar interests and characteristics.
RCG employs the latest ratings data from a variety of data sources. Best of all, we audit placed media and require additional exposure from media outlets if actual viewer data underperforms what was expected.
From a geographic standpoint, RCG can deploy messaging on a scale ranging from national to regional and citywide down to emphasizing certain neighborhoods.
RCG also has systems in place to serve multiple messages across an almost unlimited range of variable geographic, programming, and audience layers. So, whether you have one commercial for everyone or a multitude of different commercials for varying audiences, RCG can easily plan and place your campaign for maximum impact.
Ongoing reporting is also available so that your RCG experts can provide both complete transparency and actionable insights to help optimize your ongoing advertising.
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