A preacher recently announced that there are 726 sins … he has since been besieged by requests for copies of the list.
In advertising, offers are the rewards for consumer action. They’re the carrots that tempt new and returning customers to pick up the phone, visit the store or click on the right button.
Offers can be implied (as in the preacher’s announcement) or conspicuous. In one form or the other they should be present in all of your marketing communication.
To craft a strong offer for nearly any product, try mixing, matching and combining appeals to these four human traits: Curiosity, Greed, Self Esteem and Convenience.
So what might a conspicuous offer that uses ALL four look like? How about “Call now and get a FREE book of the success secrets of America’s self-made Billionaires delivered to your door. The first ten respondents will have their book inscribed to them by America’s wealthiest man!”
Offers can be savings, special shopping hours, enhanced service, relevant information, promotional items and countless others. Great offer ideas are a RCG specialty. Contact us today and let us serve you some fresh carrots to help keep your bottom line healthy.