Writing Content For AI Driven Results

Search engines aren’t what they used to be. Google still answers questions, sure, but now it’s playing second fiddle to a chorus of chatty AIs. People are asking ChatGPT for everything from dinner ideas to divorce advice, and Google’s new AI Mode relies exclusively on results curated by chatbots. So, if you’re still optimizing your site like it’s 2023, it’s time to upgrade.

Welcome to SEO for Large Language Models (LLMs),  aka “How to Get the Robots to Like You.”

Wait, What’s an LLM?

An LLM (Large Language Model) is an AI that reads and writes like a surprisingly clever (and occasionally weird) human. It doesn’t browse the web live like Google; instead, it was trained on a massive chunk of the internet, kind of like letting it binge-read Wikipedia, Reddit, blogs, and books for months on end.

The trick? Your content needs to be so clear, useful, and well-structured that the AI remembers you, or at least recognizes your content as the best answer when asked.

Structure Like a Pro (Because AI Loves Order)

LLMs are neat freaks when it comes to content. They don’t love long, meandering paragraphs. They like:

• Clear headings (<h1>, <h2>, <h3>)
• Lists and bullet points (like this one!)
• Short paragraphs with one idea each
• Tables for comparisons
• FAQ sections (a LOT of AI-driven search results are based on FAQs, since they can directly answer search queries by users)

Pro Tip: If your content is easy to skim for a human, it’s also easier for an AI to process and repeat accurately.

Don’t Sleep on Your Images (Yes, AI Sees Those Too)

AI tools are getting better at interpreting alt text, captions, filenames, and even image context. So:

• Name your files logically: “chocolate-cake-recipe.jpg”  as opposed to “IMG_4215.jpg”
• Write descriptive alt text like you’re painting a picture: “A fluffy chocolate cake topped with raspberries”
• Include image captions that add context

Soon, multimodal AIs (the ones that see and read) will pick up on these cues. Don’t let your visuals go to waste.

Keep It Casual-It’s Meant To Simulate A Friendly Chat, After All

LLMs are trained on a lot of conversational content–think Reddit threads, blog posts, customer Q&As. So ditch the stiff, corporate gobbledygook.

Don’t say: “Utilize our proprietary SaaS stack to leverage synergistic deliverables.”
Say: “We make software that helps teams get stuff done faster– no IT degree required.”

Use metaphors, stories, and humor. If a middle-schooler could follow your content, you’re doing it right.

Build Credibility with Internal and External Links

LLMs like content that feels trustworthy. How do they guess what’s legit?

• You link to reputable sources.
• Other credible sites link to you.
• You link to your own helpful content.

Use internal links to help the AI understand your website’s structure, and external links to show you play well with others.

Think “Prompt-Friendly” Language

The way people talk to AI is different from how they search Google. Instead of typing “best air fryer 2025,” they might say:

“What’s the best air fryer for a single person who hates cleaning?”

Write content that answers those long-tail, conversational questions. Create sections that sound like actual prompts:

• “What’s the best beginner camera for vlogging?”
• “How do you get tomato sauce out of white carpet?”
• “Is sourdough good for your gut?”

Better yet, include a little Q&A section near the bottom of your post.

Be the Expert AI Wants to Quote

AIs love pulling from authoritative voices. Help them help you:

• Add an author bio with credentials (even quirky ones! “Self-proclaimed office espresso wizard” counts)
• Include quotes, stats, or original insights
• Avoid duplicating what everyone else is saying

You want your content to sound like you, not a Wikipedia clone.

Stay Fresh and Consistent

LLMs are trained on older data,  but the newer models get fine-tuned regularly. So:

• Keep updating your cornerstone content.
• Add fresh posts regularly (even short ones).
• Maintain consistent tone and focus.

Consistency builds brand recognition, even with bots.

Final Thoughts: Write for People, Optimize for Robots

Ultimately, SEO for LLMs isn’t wildly different from writing great content in general. The new twist? You’re writing for a very smart, slightly nerdy assistant that wants to help people and is constantly looking for the best answers.

So be clear. Be kind. Be useful. Or here’s a thought: you can let RCG do it for you! We’ll make great content that answers the types of questions people are asking about your product or service so you don’t get lost in the AI shuffle. Call or go online today to schedule a chat.