Audience Intel Report 83

May 8, 2024

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

Get Intel Report Emails

Big Money!

Check the couch cushions. Thinking about placing an ad in next year’s Super Bowl? Start pulling the funds together now. The game’s broadcast partner is reportedly seeking at least $7 million for each 30-second spot.

All that glitters. Pandora is crediting its new ad campaign with a 17% jump in sales. The jeweler introduced a brand refresh and new campaign titled, “Be Love” in January. The campaign focused on changing the perception that the company just sells beads and charms and repositioning it as a full jewelry brand.

Searching for $20 billion. Recent court filings show that Google’s parent company paid $20 billion in 2022 to remain the default iPhone search engine. The payments undermine Google’s contention that their market dominance is based solely on having the best product. Meanwhile, Apple seems on the brink of bringing its own AI-powered search to i-devices with the rollout of iOS 18.

Pod People

Podcast growth? Recent data from podcast search engine, Listen Notes, shows that podcast growth this April slowed to “only” 11,397 new podcasts. Don’t worry though, there’s still plenty to listen to. The website notes there are about 3.3 million unique podcasts worldwide accounting for about 8.9 million total episodes.

All in? High-stakes poker pals, Nate Silver and Maria Konnikova are among those launching new podcasts this month. Their weekly program, Risky Business, will explore applying  the critical decision-making skills used by successful professional gamblers and to business and everyday life. Malcolm Gladwell’s production company, Pushkin Industries is a producer along with iHeartPodcasts.

More Streaming

More ups and downs. Streamer Fubo is still locked in its fight to prevent rivals Disney, Warners and Fox from teaming up on a competing sports platform. Meanwhile, they recently announced they ended first quarter with 1.51 million paid subscribers, down 100k since the same time last year. However, revenue was up 24% to $394 million.

More suitors incoming. Now that the Skydance offer to purchase Paramount has hit some bumps, Sony and Apollo Global Management have made a $26 billion all-cash offer. The news comes quick on the heels of Warren Buffett announcing he’d exited the stock last year at a loss. The Oracle of Omaha noted that he learned some expensive lessons about the entertainment industry.

More non-moving targets. Last issue, we reported that Roku has filed a patent to place advertising on TVs’ non-active HDMI feeds. Now, YouTube is announcing a larger rollout of pause-screen advertising, citing good results from Q1 testing of the function.

Get Intel Report Emails