Audience Intel Report 82

April 9, 2024

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

Get Intel Report Emails

More Advertising, Please

Insta beats the ‘tube. A recent court filing by Meta detailed the ad revenue generated by its Instagram unit for the past several years. The numbers made it clear that Instagram’s power to generate ad profits eclipses even YouTube. In 2021, the Meta unit generated $32.4 billion while Alphabet’s YouTube pulled in “just” $28.8 billion.

A nonmoving target? Idle smart TVs may soon be Roku’s ad playground according to recent patent filings. The tech company has filed a patent revolving around displaying advertising on TVs when they’re tuned to an HDMI input that is paused or idle.

Did someone call an Uber? Out-of-home ad company, Carvertise, is partnering with the MLB to bring “swarms” of branded Uber cars to stadiums across the country. Noom, CSU and Visit Pensacola are just a few of the advertisers who will be featured on swarming passenger cars outside ballparks across the country.

Traversing the Streams

Viewers prefer FASTing. A recent survey conducted by LG Ad Solutions found that Connected TV viewers prefer viewing on free ad-supported streaming television (FAST) channels to paying for subscription services without ads. 69% of respondents chose ad-support over subscription-based streaming.

War of the pluses? Apple TV Plus has drawn even with rival Paramount+ in market share according to recent measures. The “pluses” each boast about 8% share but still lag behind competitors like Prime (22%), Netflix (21%), and Max (14%).

3 beds, 2 bath, 1 streaming. A “streaming room” may soon be coming to real estate listings if HGTV’s penchant for coining new terms holds. A recent home buyer featured on “House Hunters” made it clear that one of the features he was looking for in a new home was a “streaming room.”

Share and share alike? Disney+ has plans to follow the trend of cracking down on password sharing that was begun by other streamers recently. CEO Bob Iger has named June as the beginning of the end for password sharing on the streamer.

Who’s Got The Power?

Women got the power. According to NielsenQ, women control about $31.8 trillion of worldwide spending. Moreover, they’re predicting that power will continue to increase over the next five years, when the demographic is expected to control 75% of discretionary spending.

Swifties got the power. After The Eras Tour Movie launched on Disney+, Disney CEO Bob Iger may be teasing more Taylor Swift concerts coming to the company’s streaming service. During a shareholders’ call on April 3rd, the mouse-house boss signaled that Disney wants to continue their great relationship with Swift.

Get Intel Report Emails