Audience Intel Report 58

December 7, 2022

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

Get Intel Report Emails

Shopping Popping

Back in black? Physical store traffic on “Black Friday” rose about 7% and sales improved 0.1% over last year according to retail analyst RetailNext. Sales numbers reflected decreases in per-shopper spending but still rose overall with more shoppers in the stores.

Breaking records. The total number of shoppers over Thanksgiving weekend grew by nearly 17 million from 2021 according to the National Retail Federation. A record 196.7 million Americans shopped in stores and online during the period from Thanksgiving Day through Cyber Monday.

What’s on your list? Half of Thanksgiving weekend shoppers surveyed by Prosper Insights and Analytics bought clothing and accessories, 31% bought toys and 27% purchased gift cards according to USAToday. Top items purchased on Black Friday were the Xbox Series X, Bluey toys, Call of Duty: Modern Warfare II, drones and Apple MacBooks. On Cyber Monday, the top purchases were Legos, PlayStation 5, Hot Wheels, Madden 23 and smart watches.

Top Dogs

Eyes on the Prize. For the first time, Prime Video has taken first place in subscribers in Park Associates’ Top 10 US Subscription OTT Video Services. In turn, Netflix has fallen to the number 2 spot, however, it is speculated that its new ad-supported tier will attract previous subscribers who left over pricing.

She’s a Mind Reader. YouTube released the top performing creative for US and Global campaigns of 2022. Amazon’s Super Bowl ad featuring Alexa’s mind reading skills captivated the audience the most this year. Analysis of the ads are based on organic and paid views as well as audience attention.


Get Intel Report Emails