Audience Intel Report 50

June 8, 2022

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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They’re going steady. Kohl’s, which seemed to be entertaining multiple acquisition offers a few weeks ago has now announced that they’ve entered into exclusive negotiations with Franchise Group. Potential bidders like Simon Property Group dropped out and other bidders were sharpening their pencils as current market forces have impacted the retailer’s recent earnings.

Once they have you… Costco has extended its winning streak with net sales up more than 16% year over year to $51.6 billion in the quarter ended May 8. In a related statistic, the membership club also hit an all-time high membership renewal rate of more than 92%.

Monster Success

Breaking Records. The season 4 premiere of Stranger Things broke Netflix records Memorial Day week with a total 286.8 million hours viewed. Not only did it dominate Bridgerton’s record of 193 million hours viewed within the first week, but it boosted Stranger Things into Netflix’s top 5 globally viewed shows. 

Stylish Silhouette. Apple recently announced the discontinuation of its landscape-changing product line the iPod. The last of the iPods are available for purchase while supplies last, but in a nod to the device, its most memorable advertising campaign has been resurrected for another Apple product. Apple incorporates the iconic silhouettes from the early 2000s campaigns as well as music icon, Harry Styles, to promote the third generation of Airpods.

Getting Your Fiber

Cox expanding broadband network. Atlanta-based Cox Communications announced a $400 million investment to expand their network’s gigabit footprint over the next three years. The company says the build-out will bring broadband service to more than 100,000 underserved U.S. households.

Fiber on the Frontier. Just about a year after emerging from Chapter 11 bankruptcy, rural broadband provider Frontier Communications has updated their logo and announced they’re on track to finish the third phase of an effort to expand fiber service to 15-million, mostly-rural, households.


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