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Seeing common things from new angles is an important key to creativity. Harvard Business Review notes “defamiliarization” as an important skill to cultivate for creative communicators.
Challenger brand redefines well-known milestone. Actor Ryan Reynold’s Aviation American Gin brand looks at “turning 21” in a whole new way.
Humane Society makes “bad” pets look good. Fundraisers for a Wisconsin Humane Society are giving pet owners a unique perspective on their pets in return for a small donation.
Crossing the Streams
Streaming ads on the IG. Instagram is beginning roll-out of its plan to monetize it’s IGTV streaming service by offering ads on select channels.
Looking Ahead: Things to Watch
Naming top tech trends. A lot of tech showed up at the recent Las Vegas Consumer Electronics Show, here are the ones marketers see as being the ones to watch for the foreseeable future.
Flying cars? Yes, flying cars. In a nod to childhood dreams everywhere, a Dutch company has committed to a manufacturing agreement for building flying cars in India.
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