Audience Intel Report 24

April 12, 2021

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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Keeping an Eye On TV

Video has a big 2020.  The newly released “IAB Internet Advertising Revenue Report,” shows digital advertising revenues increased by 12.2% in 2020 compared to 2019, with digital video experiencing the greatest increase (20.6% year-over-year) in advertising revenue growth, generating $26.2 billion in 2020.

Intel inside. Intel Capital, the investment arm of the chip and tech company, has led an $18 million investment in Iris.TV Inc. Iris.TV is a data firm working to provide cookieless alternatives to consumer targeting using contextual data of digital video.

TV viewers getting “smarter”? A recent study done by Hub Research suggests that 70% of U.S. homes now have at least one smart TV and the most recent Total Audience report from Nielsen reported that 89% of viewing time among adults is spent on TV screens.

Some Colorful Retail Ideas

Best Buy Prime? Best Buy’s new $199.99 annual membership and perks program is actually called Best Buy Beta and is expected to be available at around 60 Best Buy stores in six states by the end of April. It includes free installation services, concierge tech support, free shipping without order minimums, extended return windows and exclusive sales

A healthy rebrand. California grocer, Raley’s, is doubling down on a successful trial by converting all of their stores to health-focused concept. The new brand, Raley’s O-N-E Markets, will also feature a new loyalty program revolving around classes, nutrition coaching and other health and fitness elements.

Thinking outside the box. Jewelry retail titan, Signet Jewelers, the company behind mall-mainstays Zales, Jared, Kay and others, sees growth in NOT selling jewelry. How? The company’s latest acquisition, Rockbox, is an online jewelry rental platform. Signet’s CEO, Gina Drosos says the goal is to create value for the customer and value for the company beyond just doing what its always done, only better.

Consumer Sentiment

Confidence building. A recent study finds that U.S. consumers are beginning to feel noticeably better about personal finances and are now prioritizing value over speed when they shop. While 58% of U.S. consumers still reported feeling that the U.S. economy is weak, that’s a sharp drop from last November when the number stood at 70%. Only 39% of respondents also reported that their finances were poor, a 15% drop from November.

Customer Confidence Chart

Privacy concerns building. There’s a growing sensitivity among consumers as to how their data is gathered and used according to a new study by Measure Protocol. 53% of those surveyed said they are more concerned about their online privacy than they were one year ago and a full 70% reported wanting greater control over their data and how it is shared.


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