Audience Intel Report 23

March 24, 2021

Industry Insights Marketing Tactics RCG News

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.

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Shifting Sands of Media

Roku writes a big check. Roku is acquiring Nielsen’s advanced video advertising (AVA) business, including the measurement company’s automatic content recognition and dynamic ad insertion technologies. The move will eventually allow Roku to replace linear TV ads in real time with targeted ad buys.

Peacock goes programmatic. NBCUniversal has announced the ability to buy programmatically on Peacockplus a new NBCU identifier that leverages first-party data across all of its brands, including parks and resorts businesses.

Verizon Media says Yahoo. Verizon Media Group plans rebrand most of its media franchises as Yahoo products and focus on selling subscriptions via a rebranded subscription portfolio called “Yahoo Plus.” VMG currently has about 3 million paying subscribers across a variety of Yahoo-related properties.

Bucking the Trends?

Ten for brick and mortar. After growth of physical locations stalled in 2020, a number of retailers and renewing their focus on expanding their brick and mortar footprints. The top ten list includes names like Dick’s Sporting Goods, Ulta and Five Below. Free-standing stores are also gaining interest among stores that previously were primarily mall-based.

Consumers just saying “no” to voice shopping. More than half of US adults said they have never shopped for goods via voice and have no interest in trying voice shopping according to data from eMarketer and Bizrate Insights.

Starting on the Right Foot

Retailers bullish on 2021. Despite a slowdown from exceptionally strong January numbers, February retail sales still posted year-over-year growth. February was down 3.4 percent seasonally adjusted from January but up 7.1 percent unadjusted year-over-year. It’s also interesting to note that sales during 2020 increased 6.6% despite the pandemic, beating the previous record growth rate of 6.3% in 2004

Do marketers make good CEOs? Footwear retailer Shoe Carnival thinks so. The company’s board has named Mark Worden as its new CEO effective September 30. Worden was tapped as EVP and chief strategy and marketing officer in 2018 then promoted the following year to president and chief customer officer.


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