Today’s online entertainment options seem almost endless. And with the abundance of screens in our everyday lives, and the mind-blowing number of apps, websites and games, it seems hard to imagine that any one category of online behavior could account for any more than a fraction of our online time. That’s why so many people are surprised to learn that people spend more than a quarter of their total online time in one specific activity: Social Media. The average individual’s time spent with social media currently approaches two full hours per day – and adds up to over five years during their lifetime! http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/
Users are not only spending a lot of time on social media, but they are using several platforms to do so. According to a Global Web Index study, (http://insight.globalwebindex.net/social) digital consumers have, on average, six social media accounts. Actively managing and engaging in four of them.
So what does this mean for business? For starters, if you do not have a social media presence to engage with customers, current and prospective, you are neglecting media channels where they spend a lot of time. Another great reason to engage your customers on social is the fact that it can lead to connections that are powerfully personal. Your customers and prospects have news feeds, posts and media filled with items that are meaningful to them. To present your brand in the midst of these can create a powerful impression.
Other critically important factors in deciding on using social media for your business are the instant access to your customers, as well as your competitor’s customers. With precise targeting, you can target your customers who have liked or followed your page, as well as those who have liked or followed competitor pages for conquesting. Many social media platforms also provide analytics to help determine your best audience to craft content specifically for that audience. For example, in traditional media your message might resonate well with Moms, 25 to 34, but in social media, maybe you reach equal numbers of Moms and Dads based on the analytic findings, and can use content to appeal to both groups.
Finally, the cost of social media placement can be affordable and you can often utilize content repurposed from other marketing channels. Depending on targeting setup, a large number of people can often be reached for just a few hundred dollars. These individuals can be driven to your website or a number of other actions based on your goals.
No matter what your goals, social media experts like those at RCG can help you establish, refine and optimize your social media activities to help support your overall marketing plan and make sure you’re getting the very best value and impact from your investment.