Summer Viewers Have Gone Streaming – Has Your Brand?
Summer Viewers Have Gone Streaming – Has Your Brand? Viewing habits are evolving—and summer only amplifies these shifts. Between travel, outdoor activities, and unpredictable routines, it’s essential to adapt your media strategy to engage audiences where they actually are. As traditional TV habits take a back seat, Streaming TV becomes a smart, strategic investment that […]
The Importance Of Mobile First Design In Digital Marketing
Why Making Your Site Mobile Friendly Should Be A Top Priority How often do you browse online with a PC or laptop? If you answered, “rarely,” you’re not alone. While we may use our laptops or PCs for work, the majority of us do our leisurely digital activities with a smartphone. We shop, read the […]
Boost Local Campaign Performance with Geo-Targeting
Boosting Local Campaign Performance with Geo-Targeting: A Smarter Media Play When your campaign goal is reach, a mass-media approach at the DMA level still gets the job done. But when your objective shifts to precision—driving traffic to specific locations, building local brand equity, or converting in-market shoppers—geo-targeting is the tool that turns your media plan […]
Why Art Direction Matters More Than Ever in the Age of AI Design
Why Art Direction Matters More Than Ever in the Age of AI Design. There’s been a lot of buzz lately around AI-generated design—and it’s easy to see why. With tools like ChatGPT now able to produce clean, styled images with readable text and structured layouts, the barrier to “good enough” creative has never been […]
PPC Campaigns That Work: How To Maximize Your Google Spend
How To Design A PPC Campaign That Doesn’t Waste Your Budget If you’re running a business or managing a marketing budget, you’ve probably heard of Google Pay-Per-Click (PPC) advertising. But are you getting the most out of your ad spend? Let’s break it down in a way that’s easy to understand and, more importantly, easy […]
If Your Brand Feels Different Every Time, It’s Costing You Customers
If Your Brand Feels Different Every Time, It’s Costing You Customers. Picture this: You walk into a store to buy your go-to orange juice. But instead of the familiar packaging, the bottle looks generic—like something from the discount aisle. You hesitate. Is this the same juice? Did they change the formula? Suddenly, you’re second-guessing your […]
Why UI/UX Design Is Key To Website Success
UI/UX Design Strategies That Are Sure To Keep Users On Your Site UI/UX is a critical component of website design. Very simply put, it is how the site looks and feels to a user. A well-planned UI/UX is not just beneficial to your visitors-it is integral to your site’s success. You want to design a […]
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality For decades, AM/FM radio has been a key player in local marketing, giving businesses a direct way to connect with their communities. Whether through trusted local voices, live event coverage, or on-air endorsements, radio has played a vital role in building brand […]
SEO Basics: How To Optimize For Google Without Overthinking It
SEO Tips That Will Actually Get Your Site Noticed When it comes to SEO (Search Engine Optimization), it is very easy to get overwhelmed with technical jargon and the seemingly endless list of “essential” strategies. Not only that, but the list seems to be constantly changing, which leaves many with a “why bother” attitude. But […]
Why Brands Are Choosing Laughs Over Feels Right Now
Why Brands Are Choosing Laughs Over Feels Right Now Not long ago, every brand wanted to change the world. Ads were packed with emotional storytelling, purpose-driven messaging, and big, sweeping statements about making a difference. Now? Brands just want to make you laugh. This isn’t just a trend—it’s a survival strategy. The world is loud, divided, and […]
Reaching Your Audience Where They Are: TV, Streaming, and Social Media
Reaching Your Audience Where They Are: TV, Streaming, and Social Media Ever feel like your brand’s message is playing an endless game of digital hide-and-seek? Your audience isn’t gone—they’re just everywhere at once. From binge-watching on their couch to doom-scrolling on their phone, today’s consumers are media multitaskers. Gone are the days when a single […]
Why Most Brand Stories Miss the Mark
A Fresh Take on Brand Storytelling Storytelling in advertising feels like the buzzword of the decade. Everyone’s talking about it as if it’s something revolutionary. But here’s the truth: storytelling isn’t new. It’s been driving great advertising for generations. Case in point: David Ogilvy’s “Hathaway Man” with an eyepatch—transformed a mundane men’s shirt into a […]
What Makes A Great Landing Page?
Design a landing page that easily drives sales A landing page might be your site’s first impression. When users search for a service or product online and click on your site, they can be taken directly to a page you have designed to (hopefully) drive a sale. The layout you choose and the ease with […]
Why Website Reputation Is Important And How To Manage It
Why Website Reputation Is Important And How To Manage It Plus, how Google is making it that much easier for users to check online customer reviews. Your website reputation plays a big role in how well it ranks in search engine results. Red flags, like plagiarized content, security issues, and other factors will signal Google […]