Audience Intel Report

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Retail Therapy Retailers and shoppers are connecting.  As some U.S. retailers begin to offer “to-go” options for […]

Audience Intel Report

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Consumer Spending Continues, In a Fashion Anxiety impacts how we buy.  Recent article in Pychology Today notes […]

Audience Intel Report

This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Think Different. Seeing common things from new angles is an important key to creativity.  Harvard Business Review […]

Audience Intel Report

This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Do Recent Campaigns Cross The Line? BK Features Zombie Whopper.  To highlight the lack of preservatives in its signature […]

Audience Intel Report

This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox.   [rcg_intel_form] What’s In A Name? MasterCard loses MasterCard.  In a move designed to respond to the digital age of […]

Audience Intel Report

  This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] YouTube Launches Profile Cards What It Is:  New “Profile Cards” feature rollout consolidates video commenter’s name, profile photo, […]

The Seven RCG Principles

There are aspects of our character – both as individuals and as a team – that help define us. They are what make RCG special. Principle One Our clients are people, not companies. We want to make our clients heroes in their organizations. That means we not only make sure the work we do on […]