The Role of Customer Personas in Advertising
Unlock the Power of Personas: Imagine you’re a captain navigating your ship through uncharted waters. Without a map, you’re left to guess the best route, hoping to avoid any hidden obstacles. Now, what if I told you that in the marketing world, customer personas are that all-important map? They guide your campaigns, ensuring you reach […]
Formula One Grand Prix
It’s time to Race into Cultural Event Marketing If you haven’t heard of Formula 1 (F1) yet, we’d be surprised. The international single-seater formula racing cars and their drivers have been globally beloved for years, and the popularity in America has grown immensely. This is due in part to Netflix’s Drive to Survive series with […]
Understanding the Magic Behind Ads People Love
Understanding the Magic Behind Ads People Love Hey there! Let’s chat about something that might resonate if you’re in the marketing world like me: making ads that do more than just take up space—they actually mean something to the people who see them. Think about how often we tune out the usual “Buy now!” […]
Wait! Don’t Pull That Ad!
Let’s get this out of the way right up front. We understand that it sounds self-serving for an ad agency to tell you to think twice about cutting the ad budget. But the fact is advertising consistency is a very powerful thing. After decades watching the ebbs and flows of business, we’ve seen fortune reward […]
Don’t Waste Your Billboard Investment
We all grew up with outdoor advertising. Some of us even learned to read, sounding out headlines from the backseat of mom’s car. It even looks like the ancient Egyptian pharaohs put billboards to use along desert roads. But even with this long history, we still see a lot of billboards that are a waste […]
Educating Consumers: A How-To Guide
When it comes to generating leads and making sales, the very first step is educating consumers. After all, consumers can’t buy something they don’t know about. So, sales begin with education. And education begins with communication. But what are the best ways to communicate? After all, we have more ways of communicating with customers than […]
Social Media Basics
Today’s online entertainment options seem almost endless. And with the abundance of screens in our everyday lives, and the mind-blowing number of apps, websites and games, it seems hard to imagine that any one category of online behavior could account for any more than a fraction of our online time. That’s why so many people […]
Jingles and Brand
“Should I invest in custom music?” This question is posed by many marketers. There are several considerations when thinking about a custom musical identity. From a purely practical standpoint, custom music provides a ready-to-use music bed for any project without the need to pay separate “needle drop” or licensing fees. Typically, even “royalty-free” commercial music […]
Don’t Neglect Carrots
A preacher recently announced that there are 726 sins … he has since been besieged by requests for copies of the list. In advertising, offers are the rewards for consumer action. They’re the carrots that tempt new and returning customers to pick up the phone, visit the store or click on the right button. Offers […]
Packing Emotional Punch
We like to think that when it comes to major purchases, we approach the situation with the rational, level-headed thriftiness of Spock on a budget. But we’re just kidding ourselves. Oh, we’d like to believe that we make informed decisions based on carefully weighing all of the issues involved, but it simply isn’t true. More and […]
Type Legibility
“Modesty in delivering our opinions leaves us the liberty of changing them without humiliation.” – Anonymous Few aspects of communication design stir up as strong opinions as the selection of type. “Legibility” of typestyles is a frequent subject of discussion. And the opinions expressed are often based on third- and fourth-hand accounts of poorly remembered […]
Get Great Creative
Part of an RCG account executive’s job is to help our clients help the writers and designers at RCG develop great creative. What is great creative? It’s on strategy. It connects with the audience. It influences how they think and feel about your product or service. And, when it’s really great, it causes them to […]
Beautiful Words
The late Wilfrid Funk, who spent a lifetime exploring the English language, once compiled a list of what he considered the ten most beautiful words: Dawn Hush Lullaby Murmuring Tranquil Mist Luminous Chimes Golden Melody Compare those to his ten most unpleasant: Belch Grub Slop Ground Asphalt Scratch Quack Backache Hunk Crabgrass Do you have […]