Case Study

Certified Transmission

Shifting Impressions
 
Into High Gear

Certified Transmission, already enjoying cost-effective impressions on traditional and connected TV, sought new ways to amplify its brand awareness. RCG proposed an innovative approach to reach viewers across multiple screens, ensuring the Certified Transmission message resonated more effectively.

 

Certified Transmission is known for its commitment to quality service with the tagline, “The job done right at the right price.” To connect more deeply with the community and enhance brand awareness, they wanted to explore new advertising tactics that would reinforce their brand message.

Challenges

While Certified Transmission had success with traditional and connected TV, they needed a strategy to increase engagement and awareness even further. The challenge was to capture the attention of multi-tasking viewers and ensure the brand message was delivered effectively.

Strategy

  • Boost brand awareness across multiple screens.
  • Reinforce Certified Transmission’s brand message in real-time.
  • Create a stronger connection with the community through family values.

Execution

RCG developed a cutting-edge IP-address level retargeting program. Here’s how it worked:

 

 

  1. IP-Address Level Retargeting:
  • When a Certified Transmission or competitor ad played on connected TV (CTV), a Certified Transmission pre-roll ad would be triggered on other devices in the household within five seconds.
  • This multi-screen strategy ensured additional brand exposure and in-the-moment reinforcement of the brand message.

 

  1. Creative Development:
  • We created, filmed, and produced two new commercials focusing on family values.
  • The ads featured Certified Transmission’s owner, Peter, and his family, emphasizing the company’s tagline and their commitment to quality service.
  • The commercials aimed to connect the company with the community on a personal level, showcasing what it means to get “The job done right at the right price.”

Results

The campaign was a significant success, achieving impressive metrics:

  • 1,022,851 impressions served across Certified Transmission’s designated market areas (DMAs).
  • CTR above average (+80%) for this type of execution, highlighting strong engagement.
  • Video completion rate of 80%, surpassing industry averages.

 

Certified Transmission’s innovative multi-screen campaign, powered by RCG’s IP-address level retargeting, successfully boosted brand awareness and reinforced their commitment to quality and community values. By reaching viewers across multiple screens, we ensured the brand message was delivered effectively, achieving impressive engagement and completion rates. This case study highlights how creative strategies and advanced technology can come together to drive significant business results.

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