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Bigger doesn’t always mean better … but in some cases it really does! When consumers search for items to perfectly fit their needs, their styles and their budgets, the size of the retail selection can be a difference maker. The challenge is how to tell the story of massive volume on relatively small screens.
America’s Largest Store for Home Furnishings took a giant leap when opening a new location in the Dallas/Ft. Worth area. The challenge was to communicate this whole new way to shop for home furnishings in a large metropolitan area far from its roots in Nebraska.
The Grand Opening followed a process of informing the consumer about the store in three stages.
Showcasing the impressive size of the store.
Demonstrating the depth and breadth of product and service offerings.
Making it relevant to the consumer
Bigger doesn’t always mean better … but in some cases it really does! When consumers search for items to perfectly fit their needs, their styles and their budgets, the size of the retail selection can be a difference maker. The challenge is how to tell the story of massive volume on relatively small screens.
America’s Largest Store for Home Furnishings took a giant leap when opening a new location in the Dallas/Ft. Worth area. The challenge was to communicate this whole new way to shop for home furnishings in a large metropolitan area far from its roots in Nebraska.
The Grand Opening followed a process of informing the consumer about the store in three stages.
Showcasing the impressive size of the store.
Showcasing the impressive size of the store.
Demonstrating the depth and breadth of product and service offerings.
Making it relevant to the consumer
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