Few health systems give care professionals the opportunity to make as dramatic an impact on individuals as a rehabilitation hospital helping people recover from devastating brain and spine injuries.
While demographically and geographically targeted radio made the emotionally-charged case for organic search, the paid Facebook and LinkedIn efforts reached out directly to solicit click-throughs to Madonna’s careers page.
Rehabilitation happens one step at a time. Watch as “No I Can’t” becomes “Now I Can.”
Quick, concise delivery is vital for communicating what Madonna can do for those in need of rehabilitation.