Case Study

Madonna Rehabilitation Hospitals

Few health systems give care professionals the opportunity to make as dramatic an impact on individuals as a rehabilitation hospital helping people recover from devastating brain and spine injuries.

While demographically and geographically targeted radio made the emotionally-charged case for organic search, the paid Facebook and LinkedIn efforts reached out directly to solicit click-throughs to Madonna’s careers page.

Now You Can

Rehabilitation happens one step at a time. Watch as “No I Can’t” becomes “Now I Can.”

Appropriate Targeting

Quick, concise delivery is vital for communicating what Madonna can do for those in need of rehabilitation.

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