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In 2022, Thrasher Foundation Repair sought to expand its footprint by launching its renowned foundation and concrete repair services in the Denver area. Leveraging their strong Midwest reputation, Thrasher aimed to introduce themselves to Denver communities, build awareness, generate leads, and convert new customers.
Thrasher Foundation Repair is a well-established name in the Midwest, known for their expertise in foundation and concrete repair. With a solid track record and a strong brand reputation, Thrasher decided to bring their services to the Denver market, aiming to replicate their success in this new region.
Objectives:
Entering a new market posed several challenges for Thrasher, including establishing brand recognition and trust in a community unfamiliar with their services. The campaign needed to effectively introduce Thrasher to Denver residents and differentiate their offerings from local competitors.
RCG developed and executed a comprehensive media plan to ensure a successful market launch. The strategy included:
Developed messaging focused on warning signs for homeowners needing foundation repair, emphasizing the importance of early detection and professional solutions.
Conducted a two-day shoot to produce new footage featuring Thrasher trucks navigating through Denver, capturing iconic locations downtown and in the nearby mountains.
Included scenes of project work, skilled craftsmen, and Thrasher employees interacting with homeowners, educating them on available services.
Produced a series of 15 and 30-second TV and Streaming video ads.
The ads highlighted Thrasher’s expertise, showcased their presence in the Denver area, and reinforced their commitment to customer education and quality service
The campaign successfully introduced Thrasher Foundation Repair to the Denver market, achieving significant results within six months:
Thrasher Foundation Repair’s entry into the Denver market illustrates the power of strategic media planning and compelling creative execution. By leveraging their Midwest reputation and showcasing their expertise through targeted advertising, Thrasher successfully established a strong presence in Denver.
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