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VIP treatment doesn’t necessarily mean exclusivity. Everyone was invited to experience the new rewards, service and money-saving rates that come with this new card.
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Consumers often see financial services like credit cards as a commodity. To break through that mindset and change perceptions takes a partnership between marketing and design and the courage to tell a story in a new, different and unexpected way.
A credit card can be more than a convenience, it can be a symbol of status and the key to a more rewarding lifestyle.
When you’re introducing an all-black credit card, what better way to break through than beginning TV commercials with an all-black screen and engaging viewers’ imaginations.
Current cardholders and customers were invited to experience new benefits and a new level of status.
VIP treatment doesn’t necessarily mean exclusivity. Everyone was invited to experience the new rewards, service and money-saving rates that come with this new card.
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