Make the Case for “HUGE”!
America’s Largest Store for Home Furnishings took a giant leap when opening a new location in the Dallas/Ft. Worth area. The challenge was to communicate this whole new way to shop for home furnishings in a large metropolitan area far from its roots in Nebraska.
Staging the Introduction
The Grand Opening followed a process of informing the consumer about the store in three stages.
Stage 1
Showcasing the impressive size of the store.
Stage 2
Demonstrating the depth and breadth of product and service offerings.
Stage 3
Making it relevant to the consumer.
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