Make the Case for “HUGE”!
America’s Largest Store for Home Furnishings took a giant leap when opening a new location in the Dallas/Ft. Worth area. The challenge was to communicate this whole new way to shop for home furnishings in a large metropolitan area far from its roots in Nebraska.
Staging the Introduction
The Grand Opening followed a process of informing the consumer about the store in three stages.
Showcasing the impressive size of the store.
Demonstrating the depth and breadth of product and service offerings.
Making it relevant to the consumer.
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