Case Studies


Sometimes rebranding can make everyone’s life a little simpler – especially potential customers. By rebranding to a simpler identity, one credit union began a run of significant growth that made them one of the leading financial institutions in their market.

A Brand Evolution

Since rebranding from Kansas Super Chief Credit Union to Envista in 2006, RCG stewarded a brand evolution that contributed to dramatic growth and community awareness.




A Brand Introduction

Any time an organization changes its brand, it’s important to let customers know that they can count on all of the good things staying the same.

A Musical Evolution

Introduced with a custom composition with full lyrics, the brand’s musical identity has evolved over the years while maintaining a unique and optimistic foundation.


Moving Forward

In today’s fast moving world, it’s important to know that your financial partner can keep pace with your lifestyle.



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