Rocket Equipment
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Consumer Spending Continues, In a Fashion Anxiety impacts how we buy. Recent article in Pychology Today notes […]
Advertising in an Election Year
If you need any proof that advertising works, look at how much politicians are willing to spend on it. Every election year sees hundreds of millions of dollars spent on TV and radio by campaigns. That’s good news for radio and television stations. But it makes things a little more complicated for other businesses that […]
Audience Intel Report
This ongoing report on consumers provides valuable advertising and media news for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Think Different. Seeing common things from new angles is an important key to creativity. Harvard Business Review […]
Wait! Don’t Pull That Ad!
Let’s get this out of the way right up front. We understand that it sounds self-serving for an ad agency to tell you to think twice about cutting the ad budget. But the fact is advertising consistency is a very powerful thing. After decades watching the ebbs and flows of business, we’ve seen fortune reward […]
Audience Intel Report
This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] Do Recent Campaigns Cross The Line? BK Features Zombie Whopper. To highlight the lack of preservatives in its signature […]
Don’t Waste Your Billboard Investment
We all grew up with outdoor advertising. Some of us even learned to read, sounding out headlines from the backseat of mom’s car. It even looks like the ancient Egyptian pharaohs put billboards to use along desert roads. But even with this long history, we still see a lot of billboards that are a waste […]
Audience Intel Report
This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] What’s In A Name? MasterCard loses MasterCard. In a move designed to respond to the digital age of […]
Educating Consumers: A How-To Guide
When it comes to generating leads and making sales, the very first step is educating consumers. After all, consumers can’t buy something they don’t know about. So, sales begin with education. And education begins with communication. But what are the best ways to communicate? After all, we have more ways of communicating with customers than […]
Audience Intel Report
This ongoing report on consumers provides valuable audience intel for marketers and advertisers. We curate stories of interest and insight. Use the button below to have each Audience Intel Report delivered directly to your inbox. [rcg_intel_form] YouTube Launches Profile Cards What It Is: New “Profile Cards” feature rollout consolidates video commenter’s name, profile photo, […]
Email Marketing For Lead Generation
Does email marketing still work? In a recent survey, 73% of marketers rated email as the number one digital channel for ROI. But that doesn’t mean it’s easy to create great email programs. Using email marketing for lead generation can generate an impressive ROI, but only if you do it right. So how do you […]
Social Media for Lead Generation
Executives and business owners of companies that depend on lead-generation to feed sales are typically great problem solvers. From a personality standpoint, that means they tend to be direct and down-to-business. So it’s no surprise that social media can be a bit of a mystery. On one hand, they know their customers are using it. […]
What’s a Good CPM?
One thing RCG often hears from clients is “what is a good digital CPM?” Like most marketing questions, the answer depends on a wide range of variables. The most important of which may be where and how the creative will be placed. Are we working with a programmatic vendor across the entire web? Or is […]
Social Media Basics
Today’s online entertainment options seem almost endless. And with the abundance of screens in our everyday lives, and the mind-blowing number of apps, websites and games, it seems hard to imagine that any one category of online behavior could account for any more than a fraction of our online time. That’s why so many people […]
Social Trinity
Facebook offers robust tools for not only targeting customers and competitor’s customers, but also in analytics and tactics to reach your campaign goals. For example, if you want to run a campaign to increase likes for your Facebook page, another to increase visits to your website, and yet another to increase downloads of your app, […]
Paid Social Media
While “organic” (unpaid) exposure to your messaging and content is still possible, it is becoming increasingly unlikely in the crowded social media landscape. Like many traditional media channels, more and more, social media rewards marketers who dedicate a portion of their budget to reaching targeted customers on their platforms. Here are just a few of […]