The Importance Of Mobile First Design In Digital Marketing
Why Making Your Site Mobile Friendly Should Be A Top Priority How often do you browse online with a PC or laptop? If you answered, “rarely,” you’re not alone. While we may use our laptops or PCs for work, the majority of us do our leisurely digital activities with a smartphone. We shop, read the […]
Why Art Direction Matters More Than Ever in the Age of AI Design
Why Art Direction Matters More Than Ever in the Age of AI Design. There’s been a lot of buzz lately around AI-generated design—and it’s easy to see why. With tools like ChatGPT now able to produce clean, styled images with readable text and structured layouts, the barrier to “good enough” creative has never been […]
PPC Campaigns That Work: How To Maximize Your Google Spend
How To Design A PPC Campaign That Doesn’t Waste Your Budget If you’re running a business or managing a marketing budget, you’ve probably heard of Google Pay-Per-Click (PPC) advertising. But are you getting the most out of your ad spend? Let’s break it down in a way that’s easy to understand and, more importantly, easy […]
If Your Brand Feels Different Every Time, It’s Costing You Customers
If Your Brand Feels Different Every Time, It’s Costing You Customers. Picture this: You walk into a store to buy your go-to orange juice. But instead of the familiar packaging, the bottle looks generic—like something from the discount aisle. You hesitate. Is this the same juice? Did they change the formula? Suddenly, you’re second-guessing your […]
Why UI/UX Design Is Key To Website Success
UI/UX Design Strategies That Are Sure To Keep Users On Your Site UI/UX is a critical component of website design. Very simply put, it is how the site looks and feels to a user. A well-planned UI/UX is not just beneficial to your visitors-it is integral to your site’s success. You want to design a […]
SEO Basics: How To Optimize For Google Without Overthinking It
SEO Tips That Will Actually Get Your Site Noticed When it comes to SEO (Search Engine Optimization), it is very easy to get overwhelmed with technical jargon and the seemingly endless list of “essential” strategies. Not only that, but the list seems to be constantly changing, which leaves many with a “why bother” attitude. But […]
Why Brands Are Choosing Laughs Over Feels Right Now
Why Brands Are Choosing Laughs Over Feels Right Now Not long ago, every brand wanted to change the world. Ads were packed with emotional storytelling, purpose-driven messaging, and big, sweeping statements about making a difference. Now? Brands just want to make you laugh. This isn’t just a trend—it’s a survival strategy. The world is loud, divided, and […]
Tuning Out The Noise: How To Design Effective Digital Ads
A Guide To Creating Great Digital Ads That Drive Conversions Effective digital ads combine clear messaging, compelling visuals, and strategic placement to engage your audience and encourage action. Whether you’re looking to boost brand awareness, generate leads, or increase sales, a thoughtful approach to ad creation will make all the difference. But how, exactly, do […]
Why Most Brand Stories Miss the Mark
A Fresh Take on Brand Storytelling Storytelling in advertising feels like the buzzword of the decade. Everyone’s talking about it as if it’s something revolutionary. But here’s the truth: storytelling isn’t new. It’s been driving great advertising for generations. Case in point: David Ogilvy’s “Hathaway Man” with an eyepatch—transformed a mundane men’s shirt into a […]
What Makes A Great Landing Page?
Design a landing page that easily drives sales A landing page might be your site’s first impression. When users search for a service or product online and click on your site, they can be taken directly to a page you have designed to (hopefully) drive a sale. The layout you choose and the ease with […]
How to Use Seasonal Marketing to Create Campaigns That Feel Timely
Create campaigns that feel timely with seasonal marketing Marketing is a lot like hosting a great party—you need the right theme, the right atmosphere, and the perfect timing. Just like a thoughtful host anticipates what their guests will love, successful seasonal marketing begins with empathy. It’s about understanding your audience’s mindset, recognizing what they care […]
Why Website Reputation Is Important And How To Manage It
Why Website Reputation Is Important And How To Manage It Plus, how Google is making it that much easier for users to check online customer reviews. Your website reputation plays a big role in how well it ranks in search engine results. Red flags, like plagiarized content, security issues, and other factors will signal Google […]
Lessons from 2024 we are taking into 2025
Lessons Learned, Strategies Ahead In 2024, we observed more strategic shifts in marketing and advertising. Marketers who paid attention to the subtle but meaningful shifts, like the growing demand for authenticity and an increased focus on personalization, appeared to connect more effectively with their audiences. But this wasn’t without challenges or a few missteps. It […]
Grateful for Feedback: The Power of Listening and Learning
Grateful for Feedback: The Power of Listening and Learning Thanksgiving is a time to pause and reflect on the things that make us better—both in work and life. At RCG, there’s one thing we know we couldn’t do without: feedback. Feedback is more than just constructive criticism; it’s collaboration. It’s how good ideas become great […]
Is It Time for Your Brand’s Story to Soar Higher?
Every brand has a story: Is yours ready to soar higher? Today, everyone’s fighting for attention. Ads, posts, emails—it’s endless. So how does a brand stand out? By telling a story that connects. What if your brand’s story isn’t just about what you sell? What if it’s about how you make people feel? A good […]
Unlock the Power of Less
Mastering Minimalism: Why Less is More, But Not Simpler In the realm of creative design, minimalism has emerged as a powerful strategy to convey messages with clarity and impact. Yet, achieving true minimalism is far from simple. It requires advanced skills, a keen eye for detail, and an understanding of how less can indeed be […]