Traditional vs. Programmatic DOOH: What’s the Smarter Buy for Your Brand?
Traditional vs. Programmatic DOOH: What’s the Smarter Buy for Your Brand? Out-of-home (OOH) advertising continues to hold its ground—even in an algorithm-driven world. But how it’s bought is shifting. The traditional way of purchasing specific panels for set durations is now sharing space with programmatic digital OOH (DOOH), where inventory is purchased in real time […]
How to Make the Most of a Limited Media Budget
How to Make the Most of a Limited Media Budget Getting the most value from every marketing dollar is always important — but when working with a limited budget, it’s absolutely essential. With an overwhelming number of media choices and an increasingly fragmented landscape, the question becomes: how can you make a meaningful impact without […]
Why Traditional Media Still Matters for Home Services
Lead Gen Starts in the Messy Middle Why Traditional Media Still Matters for Home Services. When a homeowner discovers a cracked foundation, a sinking driveway, or a leaky window, their response isn’t always immediate. They may not Google a solution the same day, or even the same week. Instead, they enter what Google’s consumer insights […]
Summer Viewers Have Gone Streaming – Has Your Brand?
Summer Viewers Have Gone Streaming – Has Your Brand? Viewing habits are evolving—and summer only amplifies these shifts. Between travel, outdoor activities, and unpredictable routines, it’s essential to adapt your media strategy to engage audiences where they actually are. As traditional TV habits take a back seat, Streaming TV becomes a smart, strategic investment that […]
Boost Local Campaign Performance with Geo-Targeting
Boosting Local Campaign Performance with Geo-Targeting: A Smarter Media Play When your campaign goal is reach, a mass-media approach at the DMA level still gets the job done. But when your objective shifts to precision—driving traffic to specific locations, building local brand equity, or converting in-market shoppers—geo-targeting is the tool that turns your media plan […]
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality
The Role of AM/FM Radio in Local Marketing: Balancing Reach, Relevance and Reality For decades, AM/FM radio has been a key player in local marketing, giving businesses a direct way to connect with their communities. Whether through trusted local voices, live event coverage, or on-air endorsements, radio has played a vital role in building brand […]
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers
The Evolution of Live Sports Streaming: Challenges and Opportunities for Media Buyers The live sports streaming landscape is evolving rapidly, reshaping how media planners and buyers approach their strategies. The rise of new platforms, mergers, and exclusive rights deals underscores the challenges and opportunities in reaching audiences across linear TV, cable, and streaming services. The […]
The Great Balancing Act: Reaching Audiences in a Fragmented Media World
The Great Balancing Act: Reaching Audiences in a Fragmented Media World Remember when American Idol was the biggest thing on TV? Back in 2005–2006, it pulled a jaw-dropping 17.6 Nielsen rating, with nearly 18% of U.S. households tuning in every week. People weren’t just watching—they were invested, rooting for their favorite contestants and witnessing stars […]
Key Insights for your Holiday Media Strategy.
Omnichannel marketing is about creating a smooth and connected experience for your customers, no matter how they interact with your brand. It’s like creating a single, unified experience, whether online or offline.
Rating the Raters: Nielsen vs. Comscore
Rating the Raters: Nielsen vs Comscore In today’s increasingly fragmented media landscape, measurement is important. Streaming continues become an increasingly bigger piece of the viewership pie, and comes with all the metrics. When looking to capture data for traditional television, two primary sources are used for measurement: Nielsen and Comscore. How are they different? Which […]
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button
Google Delays Cookie-Cutoff Again: Advertisers Relieved as Privacy Plans Hit Snooze Button Google’s decision to keep third-party cookies in its Chrome browser is like that friend who keeps saying they’ll quit junk food but always ends up at the nearest fast-food joint. Here’s a humorous take on the situation and what it means for advertisers: […]