Search Marketing Certification

March 28, 2017

Advertising Media Industry Insights

There’s no question that search engine marketing (SEM) can play a big role in an effective marketing program, but how can you know that the dollars you invest in paid search are working as hard as they can?

One way is by working with a certified Google Partner like RCG.

Our team has undergone training and testing to make sure they’re experts and helping you get the most from your paid search budget.

And as a search client of RCG, you can enjoy benefits beyond simply receiving the highest-level SEM services on the Internet’s top search engine. One of the most important benefits is having access to account managers at Google should any technical or campaign questions arise. When budget dollars are on the line, knowing that your agency has a direct line to a dedicated Google support team is not only a comfort, but it can mean the difference between getting an issue resolved quickly versus interminable back-and-forth support emails.

With RCG, you have direct access to account managers at Google should any technical or campaign questions arise.

Plus, working with a Google Certified Agency like RCG gives you access to other benefits that help your search program reach its full potential. Through RCG, you can enjoy:

  • Trying the latest tools. RCG is a part of beta product testing; we can test new Google products before they are made public.
  • Performance reporting; Google provides us with a report card, and tips on how to improve client campaigns, on a quarterly basis.
  • Thought leadership materials from Google before they are made public.
  • Volume perks and discounts available at some investment levels.

In working with RCG, you become part of Google’s extended family. Together, we work to ensure that you succeed by offering the highest levels of support and guidance and making your SEM campaigns the best they can be.